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In our busy modern consumer society, shoppers often feel that they have too many choices. No longer able to make decisions based purely on quality and price, they’re increasingly inclined to look at the way businesses opposite and choose what they buy on that basis. They’re concerned about fair trade, organic produce, and the air miles travelled by your products. A host of green issues influence their decisions. In this context, visibly going solar can significantly increase your market share. When customers are looking for the company which is kindest to the environment, the fact you’re using solar options will stand you in good stead. As solar energy use in business is still comparatively rare, it’s worth producing press releases when you make the switch and talking to the media about your environmental concerns - this will give you valuable free advertising. You can then think about how you’re going to maintain your reputation and inform new customers of your policy. If customers come directly to your premises, the easiest way to do this is to fit visible solar panels. You can also make policy statements about your solar goals in your business literature, and you can write articles about it for the green press. Changing over to solar options will not only win you customers, it’ll also save you money. Although you’ll need to make an initial investment to buy the necessary equipment, your long term costs will be substantially reduced. Solar panels require relatively little maintenance and the power you need will be completely free. Even as other companies realise this and start to go solar themselves, you can maintain a competitive advantage because you were among the first wave of those doing so, demonstrating that you’re willing to take the initiative when it comes to going green.
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